Search Engine Optimization (SEO)
Understanding SEM & SEO Marketing on the WEB!
The importance of being found on the web and why SEO (Search Engine Optimization) is so key to this. Keyword sentric SEO is capable of bringing in more qualified leads than traditional advertising venues of the past. Its a digital age and advertising and marketing are moving with it. (We recommend a combination of traditional and new media for maximum direct response marketing) Designwerks has a successful strategy to maximize your search engine results and gain you more traffic.
5 Important Steps for Successful SEO
1. Start by choosing the right keywords to best attract the right customer, that inturn best creates solid leads to your website(s).
2. Initial Optimization - Design, Implementation, and SEO Structuring Techniques.
3. Ongoing Linking & Optimization - Link Building, Networking, Interlinking, Competition Comparison, updates and new tactic implementation. Metatag and keyword review, analysis and adjustments.
4. Press Releases and Authority Articles, SEO Writing – Write, optimize and publish industry related articles and press releases. These build a powerful industry specific value…called “authority pages”. A two for one advantage (PR and SEO value)
5. Statistics & Reporting – Get live stats on your traffic, how they behave and reports on your SEO progress. (Keep in mind SEO can take months before top rankings are achieved.)
1. Initial Optimization: (Starting at $1,995)
* Initial Consulatation explaining the whole process and determining your goals * Up to ___ keywords or phrases (This number will determine your price…from 10-100)
* Research to determine best use keywords
* Our unique optimization and structuring of your HTML to be SE friendly.
* Meta Tag optimization home page, Title tag optimization for all main pages on homepage top navigation.
* Create interlinking strategy, site maps to maximize PageRank value.
* Keyword density check
* Write SEO home page copy to maximize results. Also available as article for release as ongoing, if contracted.
* Partner linking implementation
* Design/Build of SEO areas for core pages.
* Build Linking sub page.
* In-house SEO secrets that give you a better advantage over the other guy
2. Ongoing Optimization:
Ongoing “maintenance” and optimization is the key to achieving top SEO results. Unfortunately, this practice is seldom used, and even more seldom implemented correctly.
Web optimization is a science and continually evolves and changes, you must try to stay ahead of your competitors and continue to update and change with the trends
Throughout the month our team’s ongoing SEO efforts will build the core value of your web site as seen by the major search engines. THE ROI is tremendous when compared to traditional marketing and advertising techniques that are much more costly. Once this is done correctly and you are positioned where you want, the skies the limits.
Based on total keywords and timeline:
* Link Building (critical)
* Review and analysis of top ranking competitors
* Partner site linking
* Keyword density reviews
* Robot crawl checks
* Reciprocal linking requests
* Partner linking implementation
* Check/Update RSS feeds if built
* Join relevant directories and Blogs
*Note: Purchasing valued and targeted links and joining some paid directories is usually worth consideration, as part of our service we will keep you informed for good opportunities. (i.e. Yahoo directory charges an annual fee, but is an excellent directory to be included in)
Press Releases and Authority Articles, SEO Writing
Statistics & Reporting
* Add Google Analytics to your pages. Coding set up etc. $199 per page.
* Online/In-house Review of Statistics (Billed hourly, 2 hour minimum)
* Set Up Conversion Tracking and Google Analytics into AdWords: (Hourly, size effects time)
* Quarterly Reports of Links, Analytics, and Rankings. $195 per.
To Get more information on this service Please: Call us at 916.517.9855 to schedule your free consultation.